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An interview is an example of: A - OCR - GCSE Business - Question 12 - 2022 - Paper 1
Question 12
An interview is an example of: A. a primary market research method B. a recruitment method C. a training method D. an informal communication method Your answer
Worked Solution & Example Answer:An interview is an example of: A - OCR - GCSE Business - Question 12 - 2022 - Paper 1
Step 1
a primary market research method
Answer
An interview is indeed a primary market research method. In primary market research, data is collected directly from the source through methods such as interviews, surveys, and focus groups. This approach provides firsthand information that is essential for understanding consumer preferences.