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Text 1 Waitrose is a supermarket chain with over 300 stores throughout the UK - OCR - GCSE Business - Question 16 - 2021 - Paper 1
Question 16
Text 1 Waitrose is a supermarket chain with over 300 stores throughout the UK. Waitrose specialises in good quality food, targeted at customers with high levels of i... show full transcript
Worked Solution & Example Answer:Text 1 Waitrose is a supermarket chain with over 300 stores throughout the UK - OCR - GCSE Business - Question 16 - 2021 - Paper 1
Step 1
Explain what is meant by a focus group.
Answer
A focus group is a qualitative research method that involves gathering a group of people to discuss a product, idea, or service. Typically, these individuals share their opinions and feedback in a structured setting. This method is valuable for companies like Waitrose to gain insights into customer perceptions and preferences regarding their offerings.
Step 2
Explain one advantage for Waitrose of using customer trials.
Answer
One advantage of using customer trials for Waitrose is the opportunity to gather direct customer feedback on new products. This feedback allows Waitrose to make informed decisions about product adjustments before a full launch, thereby increasing the chances of success in the competitive supermarket industry.
Step 3
Explain one benefit for Waitrose of having good business communication between employees at its Head Office.
Answer
Good business communication between employees at Head Office benefits Waitrose by ensuring that essential information flows efficiently throughout the organization. This can lead to better coordination on projects, quicker resolution of issues, and a more unified approach to meeting the company’s objectives.
Step 4
Explain one advantage for Waitrose of using external recruitment.
Answer
One advantage of using external recruitment for Waitrose is the ability to bring in fresh ideas and perspectives. Hiring candidates from outside the organization can introduce new skills and experiences that enhance the company’s workforce and foster innovation, particularly in a competitive market.
Step 5
Step 6
Evaluate whether or not Waitrose should continue to offer profit sharing to its employees.
Answer
Waitrose should consider continuing its profit-sharing scheme as it fosters a sense of ownership and loyalty among its 50,000 employees. This approach can enhance job satisfaction and reduce employee turnover. However, if another supermarket offers higher rates of pay while maintaining employee morale and productivity, Waitrose might need to reassess prioritizing profit sharing. Overall, while profit sharing has significant motivational benefits, aligning employee compensation with market standards may also be crucial for attracting and retaining talent.