The concept of 'quality' requires a business to: A produce goods that are better than the competition B produce goods that are reasonably priced C provide services that are fit for purpose D provide services that are value for money Your answer - OCR - GCSE Business - Question 1 - 2021 - Paper 1

Quality in a business context often refers to the ability to meet customer needs and expectations. Among the options presented, providing services that are fit for purpose signifies a commitment to quality as it directly addresses the functional requirements of the consumer. This means that the services offered must not only meet their intended use but also align with customer satisfaction, thereby reflecting the essence of quality.