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Which one of the following is not a potential benefit of improving communication between a business and its customers? A - OCR - GCSE Business - Question 9 - 2020 - Paper 1

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Which one of the following is not a potential benefit of improving communication between a business and its customers? A. Better customer service B. Greater market... show full transcript

Worked Solution & Example Answer:Which one of the following is not a potential benefit of improving communication between a business and its customers? A - OCR - GCSE Business - Question 9 - 2020 - Paper 1

Step 1

Which one of the following is not a potential benefit of improving communication between a business and its customers?

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Answer

Among the options presented, the key is to identify which choice does not align with benefits typically associated with enhanced communication.

  • A. Better customer service: Improved communication is likely to enhance customer service as businesses can respond more effectively to customer needs and feedback.
  • B. Greater market share: Effective communication can lead to better understanding of market demands, potentially increasing market share.
  • C. Higher chances of survival: Strong communication can help businesses adapt and survive in competitive environments.
  • D. Increased risk: This option stands out as it reflects a negative consequence rather than a benefit. Therefore, it is indeed not a potential benefit of improved communication.

The correct answer is D. Increased risk.

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