A customer comes into a travel agency to book a holiday to Australia - OCR - GCSE Business - Question 1 - 2019 - Paper 1

This scenario illustrates a customer visiting a travel agency to book a holiday, which is a direct interaction between the customer and the assistant. This type of interaction is termed 'face to face selling.' In this context, face to face selling involves personal interactions where an assistant provides service and information to a customer in person, assisting them in making a purchasing decision.