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Pukka Pies Ltd is a family-owned business with approximately 360 employees - OCR - GCSE Business - Question 18 - 2021 - Paper 1
Question 18
Pukka Pies Ltd is a family-owned business with approximately 360 employees. It makes a range of high-quality savoury pies, including steak, chicken and mushroom, and... show full transcript
Worked Solution & Example Answer:Pukka Pies Ltd is a family-owned business with approximately 360 employees - OCR - GCSE Business - Question 18 - 2021 - Paper 1
Step 1
Identify one way consumer law protects consumers.
Answer
Consumer law protects consumers by ensuring that all food products meet quality standards. This means that Pukka Pies Ltd must ensure that their pies are free from harmful substances and safe for consumption, thereby safeguarding consumer health.
Step 2
Analyse the benefits to Pukka Pies Ltd of using a batch production process.
Answer
Using a batch production process allows Pukka Pies Ltd to create different types of pies to meet specific customer orders. This flexibility can lead to higher customer satisfaction as it can adapt to changing demands. Furthermore, batch production can also help in managing inventory levels, reducing wastage as they can produce exact quantities based on demand.
Step 3
Analyse one way falling unemployment might influence recruitment at Pukka Pies Ltd.
Answer
Falling unemployment rates typically lead to an increase in available job candidates, allowing Pukka Pies Ltd to attract more skilled and ambitious employees. This situation could enhance the company's operational efficiency and overall workforce quality, as they can select from a larger pool of candidates.
Step 4
Analyse the impact of each of the following on Pukka Pies Ltd: the length of its supply chain
Answer
The length of Pukka Pies Ltd's supply chain can create challenges in ensuring timely delivery of ingredients. A long supply chain may lead to increased lead times, making it difficult to meet production schedules. Moreover, the risk of delays or quality issues increases as products travel over longer distances.
Step 5
the time-critical nature of its logistics
Answer
The time-critical nature of logistics at Pukka Pies Ltd means that quick transportation of fresh ingredients is essential for maintaining product quality. If the logistics process fails to deliver ingredients on time, it can affect production schedules, leading to potential revenue loss and customer dissatisfaction. Effective management of logistics is crucial to avoid these negative impacts.
Step 6
Recommend whether the length of its supply chain or the time-critical nature of its logistics has the greater impact on Pukka Pies Ltd's success.
Answer
While both factors are important, the time-critical nature of logistics has a greater impact on Pukka Pies Ltd's success. This urgency emphasizes the need for reliable delivery of fresh ingredients, directly affecting production quality and customer satisfaction. If this aspect is compromised, it could have more immediate and detrimental effects than the length of the supply chain.
Step 7
Evaluate how Pukka Pies Ltd's environmental considerations might influence its marketing mix.
Answer
Pukka Pies Ltd's environmental considerations can significantly impact its marketing mix through product, price, place, and promotion strategies. By focusing on sustainable sourcing and packaging, they can enhance their product appeal to environmentally conscious consumers. Pricing strategies may also reflect the cost of sustainable practices, while promotional campaigns can highlight their commitment to environmental sustainability, attracting a growing demographic of eco-aware customers.