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(a) (i) State two environmental considerations for a business - OCR - GCSE Business - Question 16 - 2019 - Paper 1
Question 16
(a) (i) State two environmental considerations for a business. Consideration 1: Sustainability Consideration 2: Pollution (ii) Analyse one advantage to... show full transcript
Worked Solution & Example Answer:(a) (i) State two environmental considerations for a business - OCR - GCSE Business - Question 16 - 2019 - Paper 1
Step 1
Step 2
Analyse one advantage to Costa Coffee of being a sustainable business.
Answer
An advantage of being a sustainable business for Costa Coffee could be enhancing its brand reputation. By adopting sustainable practices, Costa Coffee can attract environmentally conscious consumers, which can lead to increased customer loyalty. This can improve overall sales and market positioning.
Step 3
Explain two possible reasons why Costa Coffee uses coffee beans from Rainforest Alliance-certified coffee suppliers.
Answer
Reason 1: To ensure quality and sustainability of coffee beans, which aligns with their ethical sourcing policy. Reason 2: To enhance their brand image as a responsible business, distinguishing them from competitors.