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Analyse the following elements of this outfit: • colour • pattern • target market - Scottish Highers Art and Design - Question 9 - 2022
Question 9
Analyse the following elements of this outfit: • colour • pattern • target market. You must fully justify each point you make.
Worked Solution & Example Answer:Analyse the following elements of this outfit: • colour • pattern • target market - Scottish Highers Art and Design - Question 9 - 2022
Step 1
colour
Answer
The outfit features contrasting patches of color, particularly vibrant hues like fiery reds and greens. The base fabric contrasts sharply with the shocking pink shapes, creating a visually striking outfit. The color choices are bold and potentially jarring, as the areas of color clash, making the outfit stand out. This deliberate color usage draws attention and creates a lively, energetic feel, which is appropriate for a Spring/Summer collection. Furthermore, the inclusion of metallic fabrics adds a reflective quality that enhances the visual intrigue of the colors used.
Step 2
pattern
Answer
The pattern on the dress is characterized by an array of abstract motifs and letters that contribute to a busy yet striking appearance. These geometric shapes create a sense of movement and playfulness reflective of contemporary fashion trends. The triangular shapes emphasize the silhouette of the wearer and are consistent throughout the outfit, including the tights and socks. This repetition not only enhances the visual coherence but also creates visual interest as it encourages the viewer to explore different angles and dimensions of the outfit.
Step 3
target market.
Answer
The target market for this outfit appears to be young, fashion-forward consumers who embrace eclectic styles. The bold colors and patterns would likely resonate with those interested in contemporary fashion that makes a statement. Additionally, the use of tights with audacious and varied patterns suggests that this outfit would appeal to individuals who are adventurous in their fashion choices. The designer may aim to attract influencers and celebrities, as the uniqueness of the outfit could make it a favorite for events and social media showcases, further defining its target market.