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Analyse the following elements of this jewellery design: - decoration - materials - target market - Scottish Highers Art and Design - Question 9 - 2019
Question 9
Analyse the following elements of this jewellery design: - decoration - materials - target market. You must fully justify each point you make.
Worked Solution & Example Answer:Analyse the following elements of this jewellery design: - decoration - materials - target market - Scottish Highers Art and Design - Question 9 - 2019
Step 1
Decoration
Answer
The decoration of the bracelet features elaborate floral enamel work that enhances its visual appeal. The delicate details in the floral design provide a sense of sophistication and femininity, which is typical for items intended for a more affluent clientele. Moreover, the use of intricate elements serves to attract attention without being overly gaudy, maintaining a balance between elegance and visual interest.
Step 2
Materials
Answer
The bracelet is crafted from gold, which is traditionally valued for its prestige and durability. The high quality of the gold signifies luxury, making it suitable for individuals of higher socioeconomic status. Additionally, the enamel used is high-quality and adds a vibrant aesthetic, elevating the piece's overall value and appeal. These materials together reinforce the bracelet's status as a piece intended for special occasions.
Step 3
Target market
Answer
This piece of jewellery is predominantly targeted towards affluent women who appreciate intricate craftsmanship and artistic designs. Its floral motifs suggest suitability for formal and special occasions, like weddings or gala events. The choice of luxurious materials like gold also signifies that it is intended for a clientele that prioritizes exclusivity and desire for unique, statement pieces in their jewellery collection.