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Analyse the following elements of this poster design: - imagery - layout - typography - Scottish Highers Art and Design - Question 11 - 2023
Question 11
Analyse the following elements of this poster design: - imagery - layout - typography. You must fully justify each point you make.
Worked Solution & Example Answer:Analyse the following elements of this poster design: - imagery - layout - typography - Scottish Highers Art and Design - Question 11 - 2023
Step 1
imagery
Answer
The imagery in the poster evokes a sense of charge and anticipation due to the dynamic representation of the runners. Their physical posture conveys movement and determination, which aligns with the spirit of competition. The runners are depicted as if they are reaching for a goal, enhancing the sense of speed and urgency. Moreover, the positioning of the runners at different stages of their sprint offers a layered perspective that draws the viewer into the scene, encouraging them to feel engaged in the race.
Step 2
layout
Answer
The layout of the poster captures the runners in action, emphasizing their movement right from the start. The staggered positioning of the athletes creates a sense of depth, making the viewer perceive motion as they traverse the horizontal plane of the poster. Additionally, the line created by the edge of the track draws the viewer's eye along the path of the athletes, further directing focus and enhancing the excitement of the race. This strategic layout not only captivates the viewer but also signifies the intensity of competition.
Step 3
typography
Answer
The typography, featuring the title 'Tokyo 1964' in bold, sans serif font against a clean white background, ensures clarity and easy readability. This choice of font directly connects to the event's seriousness and prestige. It is positioned prominently, functioning not only as a header but also as an integral component of the design that separates the imagery from other text. Furthermore, the Olympic rings symbolize unity and competition, reinforcing the global significance of the event, while the font style maintains a modern appeal that aligns with the theme of the Games.