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Analyse the following elements of this product design: • fitness for purpose • style • target market - Scottish Highers Art and Design - Question 11 - 2019
Question 11
Analyse the following elements of this product design: • fitness for purpose • style • target market. You must fully justify each point you make.
Worked Solution & Example Answer:Analyse the following elements of this product design: • fitness for purpose • style • target market - Scottish Highers Art and Design - Question 11 - 2019
Step 1
fitness for purpose
Answer
The Yikebike is designed with functionality in mind. Its ability to fold into a compact size (66 x 17 x 55 cm) makes it portable, allowing users to easily transport it. This is particularly beneficial for urban environments where storage space is limited.
Additionally, the lightweight materials, such as aluminum and carbon fibre, contribute to its ease of use. The bike is powered by electricity, providing an efficient way to travel at speeds up to 23 km/h, which suits the needs of commuters looking for quick transit options. Furthermore, the design supports the user with a balanced structure, enabling stability and comfort while traveling, enhancing its fitness for purpose.
Step 2
style
Answer
The design of the Yikebike stands out due to its modern aesthetic. The circular form of the wheels and the sleek, aerodynamic shape give it a futuristic look. The minimalistic style draws from contemporary design principles, focusing on functionality without unnecessary embellishments.
The proportions, reminiscent of a Victorian Penny-farthing, add a unique touch to its style and differentiate it from traditional bikes. This blend of modern and classic design appeals not only to users who appreciate innovation but also to those who value style in their transportation.
Step 3
target market
Answer
The Yikebike targets both men and women, making it a versatile option for a broad audience. Its design encompasses elements that appeal to commuters of varying backgrounds, particularly in urban areas where efficient travel methods are essential.
As a contemporary electric bike, it caters to tech-savvy individuals looking to integrate technology into their daily routines. Additionally, because it is easy to store and transport, it is particularly appealing to city dwellers who may not have ample space. Finally, the unique design could attract younger users who are drawn to innovative products, thereby expanding its target market.