Scottish Highers Business Management Case Study: BT is a public limited company,

Question

BT is a public limited company, registered on the London Stock Exchange. It was originally a public corporation regulated by the Government; however, the company was privatised in December 1983. BT’s shareholders paid the equivalent of £20 billion in today’s prices to acquire all the assets of BT.

BT today

BT is a modern communications services company, providing a range of services in the UK and in more than 170 countries. About a quarter of its revenue is earned outside the UK, providing services to multinationals and other large organisations. BT is a global company with around 106,400 employees in 63 countries, of which around 82,800 work in the UK.

In 2015, BT embarked on a move back into the consumer mobile market by introducing SIM only plans. To accelerate their growth in the highly competitive market of mobile communications, BT acquired the mobile business EE for £12.5 billion in January 2016, which gave it access to over 31 million mobile customers and was the largest 4G network in the UK. BT now provides a full suite of services to its customers in the UK, which would provide operators with innovative and seamless communications services.

Skills and training

BT’s management believes that people are the key to the success of the business; therefore, they are committed to the development of all employees. They hold over 50,000 training sessions for young people each year, which drives development and advantages for the company. BT Academy, has been made available to all employees, which helps them to continue their career journeys.

BT and the National Health Service (NHS)

BT has been supplying technology to the UK’s NHS for more than 65 years, providing the information and communications technology services needed for managing and delivering health and social care services. Together they developed shared solutions, allowing staff to access vital patient information when they need it.

BT's integrity and ethics

It is important for BT to know who it is doing business with and who is acting on its behalf. BT chooses suppliers using an established set of principles that make sure both the public and private sectors act ethically and responsibly. BT checks that the goods and services it buys are made, delivered, and disposed of in a socially and environmentally responsible way.

BT is committed to minimising its impact on the environment and reducing the carbon intensity of its global business by 80% against 1997 levels by 2020. BT wants to make a positive contribution to society by investing in communities.

Future

BT is one of the largest investors in research and development (R&D) in the UK and the second largest investor in R&D in the telecoms sector in the world. Since 1997, BT has had over 100,000 patents granted. In 2017 BT invested £520 million in R&D.

Gavin Patterson, BT Chief Executive, said: “I’m really excited about the future and how BT is right at the heart of shaping it. I’m confident that, with the support of our people, we’ll continue to use our communications to make a better world.”

Further information

Exhibit 1 – Ratio analysis of BT’s financial performance

Exhibit 2 – BT Retail’s product life cycle - 2014

Exhibit 3 – BT’s selection process

Application form/CV
Telephone interview
Attainment test
Panel interview
Assessment centre

BT is a public limited company, registered on the London Stock Exchange - Scottish Highers Business Management - Question 1 - 2018

Worked Solution & Example Answer:BT is a public limited company, registered on the London Stock Exchange - Scottish Highers Business Management - Question 1 - 2018

BT’s financial performance ratios

BT’s product life cycle stages

BT’s selection process stages

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