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Describe the role of public relations (PR) in an organisation. - Scottish Highers Business Management - Question (b) - 2018
Question (b)
Describe the role of public relations (PR) in an organisation.
Worked Solution & Example Answer:Describe the role of public relations (PR) in an organisation. - Scottish Highers Business Management - Question (b) - 2018
Step 1
Building awareness/creating a positive image for an organisation.
Answer
Public relations plays a crucial role in building awareness and creating a positive image for the organization. By effectively communicating the organization's values, mission, and contributions, PR helps shape public perception and fosters goodwill among stakeholders.
Step 2
Generating press releases.
Answer
Generating press releases is a key function of PR. This involves creating informative announcements regarding new products, events, or significant changes within the organization, ensuring that relevant information reaches the media and is communicated to the public.
Step 3
Organising press conferences/managing bad press.
Answer
PR professionals organize press conferences to relay important information directly to the media and to address any misconceptions. Additionally, managing bad press is vital; they develop strategies to mitigate negative coverage and restore the organization's reputation.