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Choose the language associated with social media influencers who promote a particular lifestyle and/or product - Scottish Highers English - Question 18 - 2023
Question 18
Choose the language associated with social media influencers who promote a particular lifestyle and/or product. Identify the key language features and discuss the ef... show full transcript
Worked Solution & Example Answer:Choose the language associated with social media influencers who promote a particular lifestyle and/or product - Scottish Highers English - Question 18 - 2023
Step 1
Identify the language associated with social media influencers
Answer
Social media influencers often utilize persuasive language, emotive language, and inclusive language. Persuasive language includes calls to action, such as 'Join me in this journey!' or 'Get yours today!' which encourages the audience to engage with the lifestyle or product. Emotive language evokes feelings, as seen in phrases like 'transform your life' or 'feel amazing every day.' Inclusive language, such as 'we' and 'us', helps create a sense of community among the followers.
Step 2
Discuss the effectiveness of these features in promoting a lifestyle and/or product
Answer
The effectiveness of persuasive language lies in its ability to motivate followers to take immediate actions, such as purchasing a product or trying a new lifestyle choice. For instance, when an influencer endorses a fitness product, using persuasive language can instill urgency. Emotive language is effective as it taps into the audience's desires, building an emotional connection that can lead to brand loyalty. Lastly, inclusive language fosters a sense of belonging, making followers feel part of a larger movement, thus enhancing community engagement and driving further promotion of the product.