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Choose language which is intended to persuade you to buy products, or to agree with a particular point of view - Scottish Highers English - Question 16 - 2018
Question 16
Choose language which is intended to persuade you to buy products, or to agree with a particular point of view. Identify specific examples of language use, and disc... show full transcript
Worked Solution & Example Answer:Choose language which is intended to persuade you to buy products, or to agree with a particular point of view - Scottish Highers English - Question 16 - 2018
Step 1
Identify examples of persuasive language
Answer
Begin by selecting advertisements or texts that aim to persuade the audience. For example, a commercial for a health drink might use emotive language, such as 'refreshing' and 'revitalizing,' to evoke feelings of vitality. Similarly, a political campaign may use slogans like 'Believe in Change' to inspire hope and action. Highlight these examples in your discussion.
Step 2
Discuss effectiveness of language use
Answer
Analyze the selected examples of language in terms of their emotional appeal and logical reasoning. For instance, the use of testimonials from satisfied customers in advertisements can enhance credibility and trust. Discuss how the persuasive language impacts the audience's perception and decision-making process. Consider both positive and negative aspects, such as whether the language is manipulative or genuinely informative.