Last Updated Sep 26, 2025

Explanations for Conformity Simplified Revision Notes for A-Level AQA Psychology

Revision notes with simplified explanations to understand Explanations for Conformity quickly and effectively.

Learn about Conformity for your A-Level Psychology Exam. This Revision Note includes a summary of Conformity for easy recall in your Psychology exam

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1.1.2 Explanations for Conformity

Informational social influence (ISI)

When someone conforms because they want to be correct, so they look to others for guidance

★ Tends to lead to internalisation

Occurs in ambiguous/unfamiliar situations where there is no clear correct answer

Normative social influence (NSI)

When someone conforms because they want to be liked and accepted by a group

★ Tends to lead to compliance

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