Case Study → Restructuring a Rural Place - North Antrim Coast

Context

● Seen a 3% economic growth ● 140, 000 residents live in the region

General Regeneration Projects

● General regional food tourism initiatives & enhancement of tourism amenities such as parking and picnic areas ● Restoration of historical buildings ○ Aim to attract 5000 more visitors to rural heritage sites ● Renewal of villages to enhance quality of life for all visitors ● £2 mil on new broadband ● Activity based tourism projects to promote cycling, walking and water activities ● Funding to support 100 farming families to diversify into activity based tourism

| The Giant's
Causeway Visitor
Centre | ● Opened in 2013
● Cost £18 mil
● Attracts 1 mil tourists per year (30% increase)
● Provided 150 local jobs

NEGATIVES
● Price is too expensive
● Too many visitors (overwhelming)
● Increased congestion on roads surrounding
● Limited parking
○ Although trying to be solved via buses and encouraging people to walk where possible
● Money spent on parking etc goes to National trust not local community |

| Criteria of
Success for
Different
Stakeholders | ● National trust → Increased visitor numbers
● Moyle District Council → More employment, ↑ in tax revenues
● Local farmers → No disruption to farming
● Translink (public transport network) → Increased demand for services
● Local businesses → Increase in Number of customers |

•                                                    Northern Ireland's Causeway Coast*