P: Produces objective and scientific evidence.

E: The use of controlled, standardised, and replicable methods ensures reliability and objectivity in data collection.

E: Therefore, nomothetic research is seen as more scientific and can produce results that are less influenced by researcher bias.

P: May overlook individual differences and unique experiences.

E: The focus on averages and general principles can minimise the complexity of individual experiences.

E: Therefore, the nomothetic approach might miss important aspects of behaviour that are better captured by idiographic methods.

P: Provides detailed, in-depth understanding of individual behaviour.

E: Case studies and unstructured interviews allow for a comprehensive exploration of a person's experiences and motivations.

E: Therefore, idiographic research can uncover rich, qualitative insights that might be missed by broader, quantitative methods.

P: Reduced generalisability due to small sample sizes.

E: Idiographic research often involves detailed studies of few individuals, which may not represent the broader population.

E: Therefore, findings from idiographic research may lack external validity and cannot be easily generalised.

P: Idiographic research can be highly subjective.

E: The detailed, qualitative nature of idiographic methods, such as case studies and unstructured interviews, relies heavily on the researcher's interpretations and perspectives.

E: Therefore, the findings may be influenced by researcher bias, reducing the objectivity and reliability of the results.