Product or Service Design Simplified Revision Notes for A-Level OCR Business

Revision notes with simplified explanations to understand Product or Service Design quickly and effectively.

Learn about Marketing Mix & Strategy for your A-Level Business Exam. This Revision Note includes a summary of Marketing Mix & Strategy for easy recall in your Business exam

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1.3.1 Product or Service Design

Design mix

Made up of 3 parts

Costs
Function
Aesthetics

Costs

🔗 Whether a product can be made and sold profitably

Function

🔗 Whether a product is reliable and fit for purpose

Aesthetics

🔗 The appearance of a product, can include packaging

Changes in elements of the design mix to reflect social trends

🔗 Businesses may have to change elements of their design mix to reflect social trends relating to increased concerns about the depletion of resources.

📝 For example, businesses can design products for waste minimisation by making them reusable and recyclable...

Ethical Sourcing

🔗 Sourcing resources from ethical suppliers

Positive reputation
Provide a USP, increase competitiveness
Higher costs, and opportunity cost if customers do not value ethical businesses

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