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Revision notes with simplified explanations to understand Long Term Memory quickly and effectively.
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A permanent store that holds information for long periods of time
Bahrick
Investigated the duration of long-term memory by asking adults to remember the names of their classmates 15 years and 48 years after they had left school.
P: Stimuli tested were more likely to be meaningful and relevant to the participants
E: This is because participants were tested on their ability to retrieve information from their own lives
E: Therefore, there is high ecological validity
P: Couldn't control extraneous variables
E: Testing the retrieval of events that occurred years before, making it possible for extraneous variables to affect the study
E: This may have reduced the validity of the results
Baddeley
Assessed whether coding in short-term memory and long-term memory is mainly acoustic or semantic
Summary paragraph: Long-term memory is described as being semantically encoded according to Baddeley. It has an unlimited capacity and a very long duration of around 48 years, as shown by Bahrick.
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