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Coupons Simplified Revision Notes

Revision notes with simplified explanations to understand Coupons quickly and effectively.

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Coupons

Business Management

Vouchers/Money-Off Coupons

Definition:

Vouchers or money-off coupons are promotional tools used by businesses to provide customers with discounts or financial incentives for purchasing their products or services. These coupons offer a specific monetary value or percentage reduction on the purchase price, motivating customers to make a purchase.

Key Characteristics and Examples of Vouchers/Money-Off Coupons:

Discount Value:

Money-off coupons typically provide customers with a specific amount or percentage discount on the product's regular price.

Promotion Variety:

Coupons can be distributed in various forms, including physical paper vouchers, digital codes, or mobile app coupons.

Redemption Conditions:

Businesses often set conditions for coupon redemption, such as a minimum purchase amount or a specific product category eligible for the discount.

Expiration Dates:

Coupons have expiry dates, prompting customers to use them within a defined time frame to avail of the discount.

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Example:

A grocery store offers a money-off coupon worth ÂŁ5 that customers can apply when they spend ÂŁ30 or more on their next shopping trip. This incentivizes shoppers to reach the minimum spending requirement to benefit from the discount.

Vouchers and money-off coupons are effective promotional tactics, enticing customers to make purchases they might not have otherwise considered or encouraging brand loyalty. They offer tangible savings and can boost sales for businesses while providing customers with immediate cost advantages.

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