Individual Action & Online Activism

Online Activism

Introduction:

Political participation extends beyond periodic elections, and in recent years, a new form of informal engagement has emerged, facilitated by the Internet and social media.

Online Activism:

• Online activism involves leveraging the internet and digital platforms to mobilise individuals for political or social causes.
• Role of the Internet and Social Media: The Internet, particularly social media, has become a powerful tool for organising protests, shaping public opinion, and influencing change.

38 Degrees: A UK-Based Platform:

• Overview: 38 Degrees is a UK-based campaigning forum that has gained prominence in online activism.
• Membership: Boasting over 2 million members, the platform facilitates campaigns on a diverse range of political and social issues.
• Campaign Forms:
  • Online Petitions: Members can initiate online petitions, urging Parliament to debate specific issues.
  • Physical Protests: The platform supports and promotes physical protests as a form of collective action.
• Consumer Pressure: 38 Degrees assists in mobilising support to pressure companies, often through product boycotts.

38 Degrees: A UK-Based Platform:

• Government Policy: Acknowledging the popularity and impact of online campaigns, the UK government has instituted a policy.
• Debates in the House of Commons: Petitions garnering over 100,000 signatures on official platforms can be considered for debate in the House of Commons.

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Individual Action & Online Activism

Conclusion:

Individuals are increasingly turning to online activism as a means of expressing their political views, advocating for change, and influencing decision-makers. The digital landscape has redefined the avenues for civic engagement, making it more accessible and participatory for a broader segment of the population.