infoNote

Better technology allows for advertising globally, increasing awareness of the USA and its TNCs such as Coca-Cola. Coca-Cola entered Mexico, and now 75% of all drinks are Coca-Cola, removing the unique traditional drinks sold before. Similarly, westernisation has destroyed tribal life in areas such as Papua New Guinea and the First Nations in Canada as people want to use what they see in adverts. In France many TV programmes and songs are in English due to the spread of culture.

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Examiner´s comments:

This response is awarded 4 marks. This answer has a clear reason (more technology/advertising) which is then extended and exemplified. Marks are awarded for technology/advertising (1), leading to more awareness of TNCs and their products (1) leading to the loss of traditional drinks (1) with an extension mark (1) for the detailed support about Mexico.

Full marks are already obtained (4). The Papua New Guinea and France examples do not add any further ideas. Candidates are reminded to keep these answers short and only cover one reason, not several. Multiple examples are unlikely to be needed.

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The Impact of Globalization on Local Cultures