Advertising (Junior Cert Business Studies): Flashcards
📚Flashcards
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14 cards from this deck
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Practise the cards
14 cards from this deck
Definition of advertising
Definition of advertising
Business communication to encourage consumers to buy products/services
Number of main advertising types
Number of main advertising types
Five
What informative advertising does
What informative advertising does
Educates consumers about product features & functionality
When informative advertising is used
When informative advertising is used
When launching new products
What persuasive advertising uses
What persuasive advertising uses
Compelling imagery, emotional appeals, celebrity endorsements
Goal of persuasive advertising
Goal of persuasive advertising
Influence consumer behaviour through persuasion
Purpose of reminder advertising
Purpose of reminder advertising
Keep products in consumers' minds for established brands
What reminder advertising maintains
What reminder advertising maintains
Brand awareness
What competitive advertising does
What competitive advertising does
Compares brand to competitors, highlights superiority
What generic advertising promotes
What generic advertising promotes
Entire product categories, not specific brands
Who funds generic advertising
Who funds generic advertising
Industry groups or government bodies
Example of generic advertising in Ireland
Example of generic advertising in Ireland
Bord Bia campaigns promoting Irish food products
What ASAI does
What ASAI does
Ensures ads meet legal & ethical standards
What CCPC does
What CCPC does
Protects consumers from misleading/unfair advertising