Assess the likely value of Corporate Social Responsibility to a business, such as Cadbury. - Edexcel - A-Level Business - Question 2 - 2018 - Paper 3

For Cadbury, implementing CSR practices such as looking after employees through benefits and maintaining product quality can enhance brand reputation. Supporting government health initiatives can improve employee motivation and overall morale, making the brand more appealing to socially conscious consumers.

Financial considerations can overshadow CSR efforts. For instance, consumers may prioritize lower prices, especially during economic downturns, which could lead them to overlook manufacturers that practice CSR. Additionally, chocolate is often an impulse buy, challenging brands to gain customer loyalty solely on CSR grounds.

Long-term, CSR may enhance profitability by distinguishing the business in a competitive market. Cadbury’s commitment to social initiatives could foster customer loyalty and brand alignment with ethical consumerism, driving sales growth.