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Analyse the impact that the media and sponsorship have had on sport. - AQA - GCSE Physical Education - Question 16 - 2023 - Paper 2
Question 16
Analyse the impact that the media and sponsorship have had on sport.
Worked Solution & Example Answer:Analyse the impact that the media and sponsorship have had on sport. - AQA - GCSE Physical Education - Question 16 - 2023 - Paper 2
Step 1
Knowledge of sponsorship and the media
Answer
Media and sponsorship play a crucial role in the landscape of modern sports, influencing various aspects of the game. Sponsorship encompasses financial support from corporations or organizations that can enhance facilities, provide better equipment, and offer incentives for participation. Media coverage, through platforms like television, radio, and social media, increases the visibility of sports and athletes, making them more marketable. This heightened popularity can attract new participants and engage existing audiences.
Step 2
Application of sponsorship and the media to the sport
Answer
The relationship between sponsorship and sport leads to several outcomes. For example, increased publicity can draw in more participants while also raising the profile of athletes. Higher investment levels mean better training facilities and resources, which can improve performance. Moreover, substantial funding from sponsors allows for enhanced coaching standards and event organisation, directly affecting the quality of sport. However, over-commercialization could detract from the core values of sport, leading to a potential decline in grassroots participation.
Step 3
Analysis of the effect of sponsorship and the media on sport
Answer
While media exposure can elevate the popularity of certain sports, it can also have adverse effects. For instance, focusing too heavily on a limited number of sports can alienate potential fans of less-publicized activities. Furthermore, the pressure from sponsors to achieve success can create stress among athletes, affecting their mental health and diminishing their intrinsic motivation for the sport. There are also concerns that the influence of sponsors may lead to changes in rules or focus that do not align with the sport's traditional values, which could ultimately harm its integrity.