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Which three of the following are examples of changes that could be made to the marketing mix of a small business? Select three answers - Edexcel - GCSE Business - Question 8 - 2018 - Paper 1
Question 8
Which three of the following are examples of changes that could be made to the marketing mix of a small business? Select three answers. A Employing additional mar... show full transcript
Worked Solution & Example Answer:Which three of the following are examples of changes that could be made to the marketing mix of a small business? Select three answers - Edexcel - GCSE Business - Question 8 - 2018 - Paper 1
Step 1
Select three answers: A, B, and C
Answer
The three changes that could be made to the marketing mix of a small business are:
- Employing additional marketing staff (A): This can enhance the marketing efforts and ensure better targeting of the audience.
- Conducting secondary market research (B): This helps in understanding market trends and customer preferences which can inform marketing strategies.
- Offering 'buy one get one free' (C): This promotional tactic can stimulate sales and attract new customers, making it effective in the marketing mix.