Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore. Some of its best-selling cosmetic products have unusual names such as Ace of Base and The Fill Monty. The company targets women who are looking for high quality make-up, such as lipstick and mascara. Soap and Glory competes against rival businesses such as L'Oreal. (a) Soap and Glory uses unusual names for its cosmetics, such as 'Ace of Base'. This is an example of: Select one answer. A stock control B customer service C quality control D differentiation (b) Outline one reason why Soap and Glory may decide to use product trials.

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Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1

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Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore. Some of its best-selling cosmetic products have unusual names such as Ace of Base ... show full transcript

Worked Solution & Example Answer:Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1

Step 1

Select one answer.

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Answer

The correct answer is D differentiation. By using unusual names for its products, Soap and Glory is distinguishing itself from other cosmetics brands in a crowded market.

Step 2

Outline one reason why Soap and Glory may decide to use product trials.

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Answer

Using product trials allows Soap and Glory to increase customer awareness and engagement. When customers try products before purchasing, they become more familiar with the brand, which leads to increased loyalty and potentially higher sales in the future.

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Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1

Worked Solution & Example Answer:Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1

Select one answer.

Outline one reason why Soap and Glory may decide to use product trials.

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