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Marks and Spencer plc Marks and Spencer (M&S) is one of the UK's leading retailers - OCR - GCSE Business - Question 18 - 2019 - Paper 1

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Marks and Spencer plc Marks and Spencer (M&S) is one of the UK's leading retailers. It is committed to making every moment special for its customers, through its hi... show full transcript

Worked Solution & Example Answer:Marks and Spencer plc Marks and Spencer (M&S) is one of the UK's leading retailers - OCR - GCSE Business - Question 18 - 2019 - Paper 1

Step 1

Identify one disadvantage to M&S of selling its food using e-commerce.

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Answer

One disadvantage to M&S of selling its food using e-commerce is the potential for increased operational costs. This includes expenses related to maintaining an online platform, logistics for shipping, and managing return processes. Additionally, e-commerce could lead to a loss of direct customer interaction, which is critical for understanding customer preferences and providing a personalized shopping experience.

Step 2

Analyse how M&S's 'Plan A' ethical programme may impact on the profitability of the business.

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Answer

M&S's 'Plan A' ethical programme can impact profitability in several ways. Firstly, by enhancing brand reputation, M&S could attract more customers who prioritize ethical consumption, leading to increased sales. Secondly, reducing waste and improving operational efficiencies through sustainable practices can lower costs in the long run. However, initially, implementing such ethical practices may require significant investment, thus impacting short-term profitability. Therefore, while 'Plan A' may have initial costs, the long-term benefits could outweigh these by securing customer loyalty and reducing operational costs.

Step 3

Analyse one reason why quality is important to M&S.

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Quality is crucial for M&S as it helps maintain its brand reputation. Customers associate the brand with high-quality products, and satisfying customer expectations in this area increases customer loyalty. Quality products also reduce the likelihood of returns and complaints, which can be costly for the business. By ensuring high quality, M&S can strengthen its market position and differentiate itself from competitors.

Step 4

Analyse one advantage and one disadvantage to the Montana Bakery of switching from batch production to flow production in the new factory.

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One advantage of switching from batch production to flow production for the Montana Bakery is increased efficiency and faster production rates. Flow production allows for continuous processing, which can lead to lower production costs per unit and meeting higher demand. Conversely, a disadvantage is the risk of decreased flexibility. Unlike batch production, flow production may struggle to accommodate variability in product types and flavors, which could limit the bakery's ability to respond to changing consumer preferences.

Step 5

Recommend whether the Montana Bakery should switch from batch production to flow production in the new factory.

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Answer

The Montana Bakery should consider switching to flow production if their demand for products justifies the need for efficiency and speed. If the bakery has stable and high demand for a limited range of products, flow production could enhance productivity and reduce costs. However, if product variety is crucial for their market success, it may be wise to maintain batch production to keep flexibility and quality intact. A thorough analysis of market demands and production capabilities is essential before making this decision.

Step 6

Evaluate how the ethical treatment of workers may have an impact on the motivation and retention of M&S's staff.

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Answer

The ethical treatment of workers at M&S can significantly impact both motivation and retention. When employees feel valued and respected, their job satisfaction increases, leading to higher motivation and productivity levels. Furthermore, ethical practices such as fair wages, good working conditions, and opportunities for professional development foster loyalty, reducing staff turnover rates. Retaining experienced employees saves costs associated with recruitment and training, thereby bolstering overall organizational performance. However, inconsistency in the application of these ethical practices could lead to dissatisfaction and, ultimately, attrition, impacting M&S's operational efficiency.

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