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Explain the term Public Relations (PR) - Leaving Cert Business - Question B - 2015
Question B
Explain the term Public Relations (PR). Discuss methods a business could consider to generate good Public Relations.
Worked Solution & Example Answer:Explain the term Public Relations (PR) - Leaving Cert Business - Question B - 2015
Step 1
Explain the term Public Relations (PR).
Answer
Public Relations (PR) refers to all activities aimed at creating a positive public image for a product or service among its stakeholders. It involves managing how information is shared with the public and aims to foster a favorable public perception that aligns with the long-term objectives of a business. Effective PR strategies cultivate relationships with various audiences and help build brand credibility.
Step 2
Discuss methods a business could consider to generate good Public Relations.
Answer
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Publicity: Businesses can use press releases and media relations to communicate valuable information about their company, products, or initiatives. By keeping the public informed, a company enhances its credibility and visibility.
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Sponsorship: This involves financial support for events or organizations, which helps companies enhance their image. By sponsoring local events, businesses can gain positive exposure and associate themselves with community values.
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Celebrity Endorsements: Employ celebrities to promote products. When a celebrity aligns with a brand, this can significantly enhance public perception, as the audience often trusts these figures.
- Examples: Taylor Swift for Pepsi, Brian O'Driscoll for Gillette.
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Public Relations Activities: Companies can engage in charity work, communicate effectively with their audience through newsletters, or host events that foster community relations.
- Examples: Donations to local charities, launching community service initiatives.