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The diagram below shows the different agricultural marketing systems - NSC Agricultural Sciences - Question 2 - 2023 - Paper 2

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The diagram below shows the different agricultural marketing systems. A Members working together voluntarily to reach a common goal B Farmers can sell when and whe... show full transcript

Worked Solution & Example Answer:The diagram below shows the different agricultural marketing systems - NSC Agricultural Sciences - Question 2 - 2023 - Paper 2

Step 1

Identify agricultural marketing systems A, B and C represented in the diagram above.

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Answer

A: Co-operative marketing, B: Free marketing, C: Controlled marketing.

Step 2

State TWO principles of marketing system A.

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  1. Voluntary and open membership: Individuals can join with ease, promoting inclusivity.
  2. Democratic member control: Members have equal voting rights in decision-making processes.

Step 3

ONE disadvantage of marketing system B.

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Overproduction risks leading to price drops, making it difficult for farmers to earn decent profits.

Step 4

ONE benefit of marketing system A to the members.

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Members gain from bulk purchasing of supplies, leading to lower costs and improved profitability.

Step 5

Identify curves A and B in the graph above.

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A: Demand Curve, B: Supply Curve.

Step 6

Give the economic term for point C.

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Market Equilibrium.

Step 7

Identify the situation at the market illustrated by D and E.

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D: Surplus situation where supply exceeds demand.
E: Shortage situation where demand exceeds supply.

Step 8

Explain the relationship between the price and curves A and B indicated in the graph.

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As price increases, quantity supplied increases, and quantity demanded decreases, demonstrating an inverse relationship.

Step 9

State TWO roles of legislation for the effective marketing of agricultural products.

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  1. Protects consumers by ensuring food safety standards are met.
  2. Regulates market access to prevent unfair trade practices.

Step 10

State TWO factors that hamper the marketing of agricultural products.

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  1. Perishability of goods leading to waste.
  2. Lack of control over production affecting supply consistency.

Step 11

Identify the agricultural marketing function depicted in the picture above.

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Processing of agricultural products.

Step 12

State TWO advantages of the marketing function identified in QUESTION 2.4.1.

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  1. Increases shelf life of products, ensuring they remain available for longer.
  2. Reduces waste by processing surplus goods.

Step 13

State TWO other main agricultural marketing functions NOT shown in the picture above.

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  1. Transportation of goods.
  2. Storage of products.

Step 14

Distinguish between an entrepreneur and entrepreneurship.

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An entrepreneur is an individual who identifies opportunities and creates businesses, while entrepreneurship is the process of innovating, managing and running these businesses.

Step 15

Identify the success factors below that will match EACH of statements (a) and (b):

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(a) Leadership - The entrepreneur sets standards and executes roles for success. (b) Punctuality - The entrepreneur is on time for duty daily.

Step 16

Increased competition from other producers.

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Threat.

Step 17

Having out-dated and inefficient machinery.

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Weakness.

Step 18

Skilled workforce.

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Strength.

Step 19

Newly introduced technology that increases farm efficiency is coming soon.

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Opportunity.

Step 20

Name TWO components that should be included in a good business plan.

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  1. Executive summary of the business.
  2. Marketing plan for products.

Step 21

Give ONE reason for drawing up a business plan.

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Answer

To secure funding from investors by presenting a clear business strategy.

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