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2.1.1 Identify the strategies of developing a market represented by A to D - NSC Agricultural Sciences - Question 2 - 2016 - Paper 2
Question 2
2.1.1 Identify the strategies of developing a market represented by A to D. 2.1.2 State TWO factors that the producer should consider when planning the strategy rep... show full transcript
Worked Solution & Example Answer:2.1.1 Identify the strategies of developing a market represented by A to D - NSC Agricultural Sciences - Question 2 - 2016 - Paper 2
Step 1
Identify the strategies of developing a market represented by A to D.
Answer
The strategies represented by A to D are as follows:
- A: Product - The producer needs to be aware of what the consumer wants.
- B: Price - The producer determines how much the consumer will pay.
- C: Place - The producer should know where the consumer wants to buy the product.
- D: Promotion - The producer needs to communicate information about the product.
Step 2
State TWO factors that the producer should consider when planning the strategy represented by A.
Answer
When planning the product strategy, the producer should consider the following factors:
- Quality: The quality of the product must meet consumer expectations.
- Design: The design should be appealing and functional to attract consumers.
Step 3
Name TWO ways in which the producer can implement the strategy represented by D successfully.
Answer
To implement the promotional strategy successfully, a producer can:
- Advertising: Utilize various advertising channels to reach a wider audience.
- Direct marketing: Engage directly with consumers through email or social media to promote the product.
Step 4
Indicate TWO aspects a producer has to consider when deciding on the strategy represented by B.
Answer
When deciding on pricing strategies, a producer should consider:
- Demand: Analyze consumer demand to set a competitive price.
- Cost: Ensure the price covers costs while still being attractive to consumers.