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6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1
Question 6
6.1 Name FOUR requirements of high quality packaging. 6.2 Study the advertisement below and answer the question that follows. Explain how the 5Ps of the marketing ... show full transcript
Worked Solution & Example Answer:6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1
Step 1
Name FOUR requirements of high quality packaging.
Answer
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Attractive Design: The packaging must catch the eye of consumers and attract attention, distinguishing it from competitors on the shelf.
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Product Suitability: It should be of a suitable shape and size to fit the appearance and shape of the product effectively.
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Durability: The packaging must be strong, well-designed, and convenient to open and close, ensuring it is easy to handle.
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Moisture Resistance: It should prevent moisture from affecting the goods, and be suitable for transportation without damage.
Step 2
Explain how the 5Ps of the marketing mix have been achieved in the advertisement above.
Answer
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Product: The product offerings include a variety of sweet treats like toffees, honey, and spreads, catering to diverse consumer preferences.
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Place: The products are available in markets and online, ensuring accessibility to a wide range of customers.
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Price: The advertisement lists specific prices, making it clear and transparent for customers about the cost of each item.
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Promotion: The advertisement utilizes online marketing strategies, leveraging social media and websites to promote the brand effectively.
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People: The advertisement suggests a personal touch in marketing by connecting with craft markets and promoting locally sourced and handmade products.
Step 3
Step 4
Give THREE possible reasons for the answer to QUESTION 6.3.1.
Answer
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Seasonal Demand: December is a summer month, and consumers are more likely to purchase ice cream due to warm weather and holiday festivities.
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Increased Consumer Spending: People tend to spend more during the holiday season, which can lead to higher sales for ice cream.
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Social Gatherings: Many people host parties and gatherings during December, increasing the demand for treats such as ice cream.
Step 5
Explain why July shows the lowest sales.
Answer
July typically experiences colder weather in many regions, leading to decreased demand for ice cream as people are less inclined to consume cold treats during the winter months. Additionally, holiday schedules and less outdoor activity further contribute to lower sales.