6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1

Quality control refers to the process of inspecting products to ensure they meet the required standards. This includes checking for defects and confirming compliance with regulatory requirements.

A worst-sale scenario is a forecast of what might happen if a business does not sell enough goods or services, indicating potential financial losses and the point at which the business would break even.

1. Durability: The packaging must be durable enough to hold the ginger beer without breaking.
2. Reusability: It should ideally be reusable to align with their environmental goals.
3. Safety: The packaging must be safe, ensuring that no harmful substances leach into the ginger beer.

1. Product: The homemade ginger beer was tailored to the preferences of local customers, using familiar ingredients.
2. Price: They set a competitive pricing strategy by considering local affordability while adding a markup.
3. Promotion: Marketing was done through social media platforms like WhatsApp, creating awareness and attracting customers.
4. Place: The product was made available through local sales and online orders, reaching customers within and beyond their community.

The statement indicating that market research has been conducted is: 'Before Buhle and his friends started their business, they visited their neighbours, friends and local municipal officials, enquiring if they were interested in buying the homemade ginger beer they would be selling.'

1. Product appeal: They considered whether the ginger beer would appeal to their target market, ensuring it meets consumer preferences.
2. Availability of raw materials: They needed to ensure that the ingredients required for the ginger beer were readily available and affordable.

1. Cost-effective production: Using locally sourced ingredients can reduce production costs.
2. Brand differentiation: Establishing a unique brand identity can give a competitive edge.
3. Recycling practices: Utilizing recycled packaging can appeal to environmentally conscious consumers, potentially increasing sales.

To calculate the production cost of 1 litre:

1. Total cost of ingredients for 30 litres = R120
2. Additional costs (75% of R120) = R120 * 0.75 = R90
3. Total cost for 30 litres = R120 + R90 = R210
4. Therefore, the cost of 1 litre = R210 / 30 = R7.

To calculate profit:

1. Cost to produce 60 litres = 60 litres * R7 = R420.
2. Mark-up (30% of R420) = R420 * 0.30 = R126.
3. Selling price of 60 litres = R420 + R126 = R546.
4. Profit = Selling price - Production cost = R546 - R420 = R126.

The use of recycled plastic bottles as packaging for homemade ginger beer positively impacts the natural environment in several ways:

1. Reduced waste: By using recycled materials, less waste ends up in landfills, reducing environmental pollution.
2. Resource conservation: Recycling helps conserve natural resources since fewer new materials need to be produced.
3. Awareness: Using sustainable packaging can raise awareness about environmental issues among consumers.

In conclusion, employing recycled plastic bottles contributes to less environmental degradation, supporting the argument that this practice is beneficial for the community and the environment.