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6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1
Question 6
6.1 Name FOUR requirements of high quality packaging. 6.2 Study the advertisement below and answer the question that follows. TOFFEES FROM DARLING SWEET Darling S... show full transcript
Worked Solution & Example Answer:6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1
Step 1
6.1 Name FOUR requirements of high quality packaging.
Answer
- Attractiveness: The packaging must catch the eye of consumers and effectively grab their attention on the shelf.
- Suitability: It should suit the product's appearance and be of a suitable shape and size for easy storage and display.
- Strength: The packaging needs to be strong, well-designed, and convenient to open and close.
- Protection: It should protect the contents from moisture and be strong enough for transportation.
Step 2
6.2 Explain how the 5Ps of the marketing mix have been achieved in the advertisement above.
Answer
- Product: The advertisement highlights a variety of sweets such as toffees, honey, and toffee spread, appealing to diverse tastes.
- Price: Pricing is evident with listed prices, catering to different customer segments.
- Place: The products are available in various craft and food markets, as well as online, increasing accessibility.
- Promotion: Online advertisements and listings are used to reach broader audiences.
- People: The brand reflects an understanding of its target market, promoting a community feel through local markets.
Step 3
Step 4
6.3.2 Give THREE possible reasons for the answer to QUESTION 6.3.1.
Answer
- Seasonal Demand: December includes summer holidays, which typically increases ice cream consumption.
- Festive Celebrations: Many events and gatherings occur in December, where ice cream is popular.
- Promotional Activities: Brands may run special offers or promotions during the festive season, boosting sales.
Step 5