NSC Consumer Studies Moving from an idea to the production and marketing of a product: 6.1 Name TWO examples of electro

Question

6.1 Name TWO examples of electronic media that can be used to advertise a product or a service.

6.2 Define the following terms:

6.2.1 Quality control
6.2.2 Worst-sale scenario

6.3 Read the scenario below and answer the questions that follow.

Buhle and his friends learnt to make homemade ginger beer at school. They saw an opportunity to start their own small-scale business selling homemade ginger beer. The ingredients were locally available and affordable. Before Buhle and his friends started their business, they visited their neighbours, friends and local municipal officials, enquiring if they were interested in buying the homemade ginger beer they would be selling.

They collected empty, used, durable plastic bottles to use as packaging. Buhle made sure that all bottles were washed in hot soapy water and sterilised before they were filled with homemade ginger beer. They wanted to keep their business as green as possible.

They produced the homemade ginger beer on weekends in his aunt's backyard room. They also used social media, which helped them reach potential customers. They were receiving orders from people outside their local community who had seen the product advertised on WhatsApp and other social networks.

6.3.1 Give THREE requirements that they had to consider when choosing suitable packaging for the homemade ginger beer.

6.3.2 Explain how FOUR of the 5 P's of the marketing mix were achieved by this small-scale business.

6.3.3 Quote, from the scenario above, the statement that indicates that market research (feasibility study) has been conducted.

6.3.4 Discuss TWO factors that Buhle and his friends had to consider before choosing the product for their small-scale business.

6.3.5 Discuss factors that could contribute to the sustainable profitability of the homemade ginger beer small-scale business.

6.3.6 Read the information below and answer the questions that follow.

The cost of ingredients to produce 30 litres of homemade ginger beer is R120. They added 75% to the production costs to cover their overheads.

(a) Calculate the production cost of 1 litre of homemade ginger beer. Show ALL calculations.

(b) Calculate the profit of 60 litres of homemade ginger beer if the mark-up is 30%. Show ALL calculations.

6.3.7 Read the information below and answer the questions that follow.

Using the recycled plastic bottles as packaging (containers) for the homemade ginger beer has a positive impact on the natural environment.

Evaluate the validity of this statement.

6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1

Worked Solution & Example Answer:6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1

Name TWO examples of electronic media that can be used to advertise a product or a service.

Define Quality control.

Define Worst-sale scenario.

Give THREE requirements that they had to consider when choosing suitable packaging for the homemade ginger beer.

Explain how FOUR of the 5 P's of the marketing mix were achieved by this small-scale business.

Quote, from the scenario above, the statement that indicates that market research (feasibility study) has been conducted.

Discuss TWO factors that Buhle and his friends had to consider before choosing the product for their small-scale business.

Discuss factors that could contribute to the sustainable profitability of the homemade ginger beer small-scale business.

Calculate the production cost of 1 litre of homemade ginger beer. Show ALL calculations.

Calculate the profit of 60 litres of homemade ginger beer if the mark-up is 30%. Show ALL calculations.

Evaluate the validity of this statement.

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