6.1 Name FOUR requirements of high quality packaging. 6.2 Study the advertisement below and answer the question that follows. TOFFEES FROM DARLING SWEET Darling Sweet has become a well-known brand for those with a sweet tooth. The toffees are available in many flavors. Darling Sweet has expanded their range and now also includes other products such as honey and toffee spread. Their products are available from many craft and food markets and are advertised online. (Source: theculturtrip.com) Explain how the 5Ps of the marketing mix have been achieved in the advertisement above. 6.3 Study the graph below of the sales of a local ice cream business for the past six months. Answer the questions that follow. SALES PER MONTH (JULY-DECEMBER) Ice Cream Sales Months 6.3.1 Identify the month with the highest sales. 6.3.2 Give THREE possible reasons for the answer to QUESTION 6.3.1. 6.3.3 Explain why July shows the lowest sales.

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6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1

Question 6

6.1 Name FOUR requirements of high quality packaging. 6.2 Study the advertisement below and answer the question that follows. TOFFEES FROM DARLING SWEET Darling S... show full transcript

Worked Solution & Example Answer:6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1

Step 1

6.1 Name FOUR requirements of high quality packaging.

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Answer

Eye-Catching Design: Packaging must catch the eye of consumers, attracting attention and standing out from competitors on the shelf.
Suitability of Size & Shape: The packaging should suit the product in terms of size and shape, ensuring it looks appealing and is functional.
Strength & Durability: It should be strong and well-designed to prevent damage during handling and transportation.
Protection from Elements: The packaging must ensure that goods are protected from moisture and environmental factors.

Step 2

6.2 Explain how the 5Ps of the marketing mix have been achieved in the advertisement above.

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Answer

Product: The advertisement highlights specific products such as toffees and honey, showcasing their unique features.
Place: The products are made available at craft and food markets, as well as online, ensuring wide accessibility.
Price: Clear pricing is provided for each product, helping consumers make informed purchasing decisions.
Promotion: The advertisement informs potential customers about the brand's expansion and includes online promotion, which broadens outreach.
People: By listing various markets where the products can be found, the advertisement emphasizes the interaction with consumers through these spaces.

Step 3

6.3.1 Identify the month with the highest sales.

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Answer

December is the month with the highest sales, as indicated in the graph.

Step 4

6.3.2 Give THREE possible reasons for the answer to QUESTION 6.3.1.

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Answer

Weather Conditions: December is summer, which typically increases demand for ice cream.
Holiday Season: People tend to purchase more ice cream during the holiday season for celebrations and gatherings.
Promotions and Discounts: Special offers or promotions might coincide with the festive season, encouraging higher sales.

Step 5

6.3.3 Explain why July shows the lowest sales.

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Answer

July shows the lowest sales because it is winter, which generally results in decreased demand for ice cream. Cold weather discourages ice cream consumption as people prefer warmer foods.

6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1

Worked Solution & Example Answer:6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1

6.1 Name FOUR requirements of high quality packaging.

6.2 Explain how the 5Ps of the marketing mix have been achieved in the advertisement above.

6.3.1 Identify the month with the highest sales.

6.3.2 Give THREE possible reasons for the answer to QUESTION 6.3.1.

6.3.3 Explain why July shows the lowest sales.

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