4.1 Give TWO examples of eco-friendly fabrics - NSC Consumer Studies - Question 4 - 2019 - Paper 1

A fashion trend refers to the general direction in which fashion styles or silhouettes move over time. It reflects the preferences of the majority and involves recurring themes that many people follow, showcasing changes in society's tastes.

1. 1970: Flared jeans were a popular style reflecting the trends of the 1960s.
2. 1995: Boot cut jeans were another comeback that echoed the designs from the previous decade.

1950: The year when the straight leg style was popular, which influenced modern jeans.

Technological advancements have significantly impacted fashion and textiles in various ways:

1. Improved Textiles: New fabric technologies have led to better textiles, allowing for the creation of innovative designs and features.
2. Computerization: Better computers have facilitated design creation, enhancing the ability to experiment with different styles.
3. Manufacturing Processes: Improved machines have streamlined mass production, enabling brands to keep up with emerging trends.
4. Dyeing Techniques: Advances in dyeing and color processes have introduced a wider variety of colors available in denim.
5. Embellishment Technologies: Modern machines can add studs and features to jeans, making them more visually appealing.
   By adapting to these changes, the fashion industry continues to evolve with new styles and consumer preferences.

The retail giant was found guilty of counterfeiting, which refers to the unauthorized reproduction of branded products to deceive consumers.

The original business could suffer several consequences due to the actions of the retail giant:

1. Loss of Sales: The original business would lose customers as the market would be flooded with similar priced counterfeited products.
2. Reputation Damage: The reputation of the original brand might diminish; as customers may associate the counterfeit products negatively with the original brand.
3. Product Quality Issues: Consumers may encounter inferior quality in counterfeit products, leading to distrust in both the counterfeit and original brands.
4. Market Saturation: The retail giant's lower-priced products will saturate the market, making it difficult for the original business to maintain its customer base.