Discuss how the layout and tone of the poster design in FIGURE J above contribute to the impact of the message. Write two separate essays (at least ONE page each) in which you discuss the work of ONE South African designer/ design group and ONE international contemporary designer/ design group who address sociocultural issues in their work. Refer to the following in your essay: - Name of the designer/design group and ONE design product - Sociocultural concerns addressed in their aims and/or design materials and techniques - An analysis of the design example/product of your chosen designer/design group and an explanation of how this design addresses sociocultural issues You may NOT refer to any designer(s)/design group(s) that you have discussed previously or design examples used in this question paper.

NSC Design Design in a Business Context: Discuss how the layout and tone

Discuss how the layout and tone of the poster design in FIGURE J above contribute to the impact of the message - NSC Design - Question 5 - 2024 - Paper 1

Question 5

Discuss how the layout and tone of the poster design in FIGURE J above contribute to the impact of the message. Write two separate essays (at least ONE page each) i... show full transcript

Worked Solution & Example Answer:Discuss how the layout and tone of the poster design in FIGURE J above contribute to the impact of the message - NSC Design - Question 5 - 2024 - Paper 1

Step 1

Discuss how the layout and tone of the poster design in FIGURE J above contribute to the impact of the message.

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Answer

The layout of the poster emphasizes simplicity and clarity, allowing the message to stand out. The use of a limited color palette draws attention to the central figure, creating an emotional connection with the viewer. The placement of text above the image informs the audience immediately about the issue at hand, enhancing comprehension.

The tone of the poster is somber yet impactful, utilizing strong imagery that evokes empathy. The expression of the child in the poster further reinforces the emotional weight of the subject matter, making it relatable and urgent.

Step 2

Write two separate essays (at least ONE page each) in which you discuss the work of ONE South African designer/ design group and ONE international contemporary designer/design group who address sociocultural issues in their work.

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Answer

South African Designer: Thabisa Mjo

Thabisa Mjo is known for her work that incorporates local materials and techniques, addressing issues of sustainability and community empowerment. Mjo sources traditional South African fabrics and collaborates with local artisans, ensuring that her designs not only promote cultural heritage but also support the local economy. For instance, her 'Tutu' lampshade design reflects traditional African aesthetics while utilizing eco-friendly materials.

In her work, Mjo aims to challenge stereotypes about African design, showcasing the rich cultural narratives embedded within her products. This is a vital sociocultural concern, as it fosters pride in indigenous craftsmanship while combating commodification.

International Designer: Kengo Kuma

Kengo Kuma, a prominent Japanese architect, emphasizes the importance of harmony between architecture and nature. His design philosophy often addresses sociocultural issues such as environmental conservation and community engagement. One notable project is the 'Asakusa Culture and Tourism Center' in Tokyo, which cleverly utilizes local timber and integrates seamlessly into its surroundings.

Kuma's work highlights traditional Japanese construction techniques, provoking discussions on cultural identity in contemporary design. His approach not only reveres nature but also serves as a model for sustainable design practices, further highlighting sociocultural issues like history and ecological responsibility.