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Identify the USP of the brand - NSC Design - Question 2 - 2017 - Paper 2
Question 2
Identify the USP of the brand. The USP (Unique selling point) is the one factor that differentiates the product from its competitors, such as cost, quality, luxury, ... show full transcript
Worked Solution & Example Answer:Identify the USP of the brand - NSC Design - Question 2 - 2017 - Paper 2
Step 1
Identify the USP of the brand
Answer
The Unique Selling Point (USP) of the selected iconic South African brand, such as Nando's, is its unique blend of Portuguese and South African flavors, emphasizing quality ingredients and a vibrant dining experience. Nando's stands out due to its commitment to flame-grilled peri-peri chicken, which is not only delicious but also promotes a sense of community and warmth in its restaurants.
Step 2
Create a product that embodies the core values and USP
Answer
To create a product that embodies these values, I propose a 'Peri-Peri Infused Spice Kit.' This kit will include a range of spices inspired by traditional South African ingredients, designed for consumers to experience the essence of Nando's at home. The packaging will feature bright, bold colors and patterns that reflect South African culture, enhancing the emotional connection with the brand. The kit promotes creativity in the kitchen, encouraging users to experiment while celebrating the brand's heritage and flavors.