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2.1 (Allocate 6 marks) The blue men represent giant robotic computers that now control mankind who are dwarf-like in comparison - NSC Design - Question 2 - 2019 - Paper 1
Question 2
2.1 (Allocate 6 marks) The blue men represent giant robotic computers that now control mankind who are dwarf-like in comparison. These 'computer men' are geometric... show full transcript
Worked Solution & Example Answer:2.1 (Allocate 6 marks) The blue men represent giant robotic computers that now control mankind who are dwarf-like in comparison - NSC Design - Question 2 - 2019 - Paper 1
Step 1
2.1 (Allocate 6 marks)
Answer
The blue men represent giant robotic computers that now control mankind who are dwarf-like in comparison. These 'computer men' are geometric and angular that makes them look harsh and strong. Their helplessness is further emphasised by the fact that some of them are falling out of buildings and are being overtly burdened by the computer men. The message of this poster is clear: mankind is being overpowered by the computer world and losing their control. This is enhanced by the disproportionate scale and stylised imagery used in the design.
Stereotypes play a significant role in the depiction of these characters, where it is often assumed that men dominate the technological world. Furthermore, the absence of older individuals in the imagery indicates that technology is primarily associated with youth. Also, the corporate clothing depicted suggests a social class division, reinforcing the notion that computer-aided technology embodies superiority over humans.
Step 2
2.2 (Allocate 4 marks)
Answer
The claws are reminiscent of cruel, relentless birds of prey or roosters, symbolising a predatory corporate environment where the powerful prey on the vulnerable. This portrayal suggests that the corporate world operates with a cutthroat mentality.
Additionally, the big, expensive leather armchair is emblematic of the excessive wealth and power held by influential businesses, which are largely viewed as responsible for fostering corporate corruption. Lastly, the representation of money notes in the design signifies capitalism and consumerism, highlighting the corrupting influence that these elements can have within the corporate realm.