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Briefly discuss how the billboard in FIGURE C above conveys its message by referring to the use of symbolism and scale - NSC Design - Question 2 - 2021 - Paper 1
Question 2
Briefly discuss how the billboard in FIGURE C above conveys its message by referring to the use of symbolism and scale. FIGURE C: Public Awareness Billboard by The ... show full transcript
Worked Solution & Example Answer:Briefly discuss how the billboard in FIGURE C above conveys its message by referring to the use of symbolism and scale - NSC Design - Question 2 - 2021 - Paper 1
Step 1
Symbolism
Answer
The billboard utilizes powerful symbolism through the depiction of a handgun alongside smoke stacks. The gun symbolizes violence and death, which effectively evokes fear and urgency in the viewer. This imagery suggests that air pollution is as deadly as a firearm, creating a stark comparison that captures attention. The juxtaposition of the gun and the message about air pollution serves to reinforce the lethal nature of environmental neglect.
Step 2
Scale
Answer
Scale plays a crucial role in enhancing the message. The oversized depiction of the gun dominates the billboard, suggesting that the threat of air pollution is significant and cannot be ignored. The large text stating 'Air Pollution Kills 60,000 People a Year' further emphasizes the alarming scale of the problem, making the viewer acutely aware of the grave consequences of pollution as if it were as immediate and palpable as the threat of violence.