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5.1.1 Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign - NSC Design - Question 5 - 2020 - Paper 1
Question 5
5.1.1 Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign. 5.1.2 You are the lead designer at a design agency. Describe a ... show full transcript
Worked Solution & Example Answer:5.1.1 Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign - NSC Design - Question 5 - 2020 - Paper 1
Step 1
Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign.
Answer
Shock tactic imagery is a powerful tool in advertising that aims to provoke an emotional response from the audience. In FIGURE K, the use of stark visual contrast—specifically, the striking depiction of individuals standing above landmines—serves to immediately capture the viewer's attention. The imagery effectively evokes feelings of fear and urgency about the consequences of landmines in conflict areas, thereby amplifying the campaign's message regarding awareness and action. The design's simplicity, combined with its poignant subject matter, enables the audience to quickly grasp the severity of the issue.
Step 2
You are the lead designer at a design agency. Describe a billboard that you could design to address a social problem in your community using shock tactics.
Answer
As a lead designer, I would create a billboard that addresses the rampant issue of youth homelessness in our community. The billboard would feature a large, haunting image of a young person curled up in a cardboard box, juxtaposed against a backdrop of busy streets and disinterested pedestrians. The tagline would read, 'Invisible to You, Real to Them.' This powerful imagery and message aim to provoke empathy and spark conversation about the often-overlooked plight of homeless youth. Additionally, a QR code would be included, directing viewers to support services and resources.
Step 3
Write TWO separate essays in which you discuss the work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group who address sociocultural issues in their work.
Answer
South African Designer: Dokter and Misses
Dokter and Misses is a multidisciplinary design studio based in South Africa, known for creating contemporary furniture that incorporates traditional African aesthetics. One significant project is the adaptation of the traditional African ‘isizulu’ stool. This addresses the sociocultural issue of representation in design, as it aims to highlight and celebrate South African heritage through modern forms. Their designs creatively reflect local craftsmanship while addressing the need for sustainable practices in the design industry.
International Designer: Tutu Tuslar by Anna van Eczich
Tutu Tuslar is an ambitious project that delivers healthcare services to remote communities by integrating traditional art forms with practical design. This initiative tackles the sociocultural issue of accessibility in healthcare. The innovative design not only beautifies the healthcare environment but also encourages community participation, ultimately aiming to reduce stigmas associated with needing medical assistance. This work exemplifies how design can foster social change and improve community health outcomes.