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2.1 Briefly discuss the message conveyed by the poster in FIGURE C above - NSC Design - Question 2 - 2017 - Paper 1
Question 2
2.1 Briefly discuss the message conveyed by the poster in FIGURE C above. Refer to the following in your discussion: - Use of colour - The use of imagery in the po... show full transcript
Worked Solution & Example Answer:2.1 Briefly discuss the message conveyed by the poster in FIGURE C above - NSC Design - Question 2 - 2017 - Paper 1
Step 1
Use of colour
Answer
The poster employs colour to convey an important message set within the context of Sub-Saharan Africa. The dark brown background symbolizes poverty and the lack of growth, representing a somber tone. In contrast, the use of bright colours for the girl on the right suggests hope and a brighter future, signifying the positive outcomes of education. The stark difference in colours between the two images also illustrates the disparity between educated and uneducated girls.
Step 2
The use of imagery in the poster
Answer
Imagery plays a crucial role in the message communicated by the poster. The depiction of the girl in the foreground, paired with the image of the boy in the background, highlights the importance of educating both genders. The placement suggests that both girls and boys are key to creating change. Additionally, the lack of shoes on the girl indicates a sense of vulnerability while also reinforcing the idea that education can uplift individuals from their current circumstances.
Step 3
The font in the slogan of the campaign (Because I am a girl)
Answer
The slogan 'Because I am a girl' is both powerful and direct. By using a bold font, it emphasizes the importance of gender equality in education. The pink colour of the font may also target a specific demographic while underlining societal stereotypes. The phrase conveys a sense of purpose, indicating that being a girl should not preclude one from access to education and opportunities.
Step 4
Discuss how the poster in FIGURE C above clearly reflects stereotyping.
Answer
The poster reflects societal stereotypes primarily through its imagery and text. The portrayal of the girl without shoes in a traditional sense reinforces the stereotype of girls being viewed as less valuable or capable compared to boys. The visual gives a narrative that girls are in need of uplifting through education while boys are expected to succeed. Furthermore, the focus on the girl's education embodies the stereotype that educating girls is a lesser priority compared to educating boys. This duality presents a challenge in breaking down these long-standing stereotypes.