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1.1.1 Discuss a possible target market for the product seen in FIGURE A? Supply reasons for your answer - NSC Design - Question 1 - 2017 - Paper 1
Question 1
1.1.1 Discuss a possible target market for the product seen in FIGURE A? Supply reasons for your answer. 1.1.2 Analyse and discuss the use of the following elements... show full transcript
Worked Solution & Example Answer:1.1.1 Discuss a possible target market for the product seen in FIGURE A? Supply reasons for your answer - NSC Design - Question 1 - 2017 - Paper 1
Step 1
Discuss a possible target market for the product seen in FIGURE A? Supply reasons for your answer.
Answer
The product in FIGURE A is likely to appeal to the tourist market, particularly visitors coming to South Africa who are looking for unique souvenirs. The bangle displays the national flower, the Protea, which resonates with individuals who are interested in local culture and symbols. Visitors would be drawn to a product that reflects the pride of South Africa, serving as both a fashionable accessory and a symbol of their visit.
Additionally, women who exhibit national pride or appreciation for indigenous flora may be interested in wearing this piece, as it not only enhances their wardrobe but also serves as a representation of their identity and heritage. Overall, the key target markets include tourists, locals interested in cultural symbolism, and fashion-conscious individuals.
Step 2
Analyse and discuss the use of the following elements and principles of design in FIGURE A above: Shape and Form
Answer
The design in FIGURE A predominantly uses flat, stylised organic shapes inspired by the Protea flower. The bangle showcases these shapes in varying sizes, with larger petals near the base gradually decreasing towards the top, which provides visual interest and allure.
The flat nature of the image allows for a 2D representation, with a three-dimensional effect suggested through the arrangement of the engraved Perspex. This highlights the blending of art and functional form, making it both an eye-catching and wearable piece.
Step 3
Analyse and discuss the use of the following elements and principles of design in FIGURE A above: Balance
Answer
The bangle exhibits asymmetrical balance due to the contrasting visual weight of the engraved flowers. The uneven distribution of the Protea flower shapes creates a dynamic rhythm to the design. The larger flower head balances out with the delicate, trailing petals which give a whimsical touch. This balance is crucial in guiding the viewer’s eye and enhancing the overall aesthetic appeal.
Step 4
Analyse and discuss the use of the following elements and principles of design in FIGURE A above: Movement/Rhythm
Answer
Movement and rhythm are established through the repetition of the Protea petals in the design. The arrangement suggests a gentle flow, leading the viewer’s gaze around the bangle. The implied movement created by the petals mimics natural growth, encouraging a harmonious visual experience. Each petal's positioning contributes to a rhythm that feels continuous and engaging.
Step 5
Analyse and discuss the use of the following elements and principles of design in FIGURE A above: Focal point/Emphasis
Answer
The focal point of the bangle is the striking Protea flower, which is emphasized due to its detailed engraving and contrasting material. This draws immediate attention, captivating the viewer’s interest. The placement of the flower, being larger and more intricate compared to other elements, creates a strong visual anchor, highlighting the craftsmanship and significance of the design.