Photo AI
5.1.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism - NSC Design - Question 5 - 2021 - Paper 1
Question 5
5.1.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism. The Prevention Be... show full transcript
Worked Solution & Example Answer:5.1.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism - NSC Design - Question 5 - 2021 - Paper 1
Step 1
Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism.
Answer
The Prevention Beer Mug poster utilizes impactful design elements to communicate its message. The image prominently features a beer mug reflecting a woman’s face, symbolizing the detrimental effects of alcohol on health. The arrangement of the elements, including the text 'PLEASE DON'T', is strategically placed to grab the viewer's attention quickly. The poster uses a stark contrast between the vibrant beer and the serious message portrayed in the woman's expression, highlighting the issue at hand. Such a layout effectively conveys both the allure and the danger associated with alcohol consumption.
Step 2
Write TWO separate essays (at least ONE page each) in which you discuss the social conscious work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group.
Answer
One South African Designer/Design Group: Tutu Tete by Juma with Ethel
Tutu Tete is known for addressing social issues through design, creating products that are not only aesthetically pleasing but also reflect a deeper understanding of cultural significance. Juma and Ethel’s designs often incorporate traditional elements that resonate with their audience while raising awareness about modern-day societal issues, such as gender and health awareness.
The designer group emphasizes sustainability by using locally sourced materials, thereby promoting community engagement and reducing environmental impact. This approach reflects their commitment to social responsibility in their designs.
One International Designer/Design Group: Studio Swine
Studio Swine, based in London and Tokyo, focuses on innovative design solutions with an emphasis on sustainability. The group explores the relationship between design and nature through various projects that incorporate upcycled materials. Their work not only showcases modern aesthetic values but also addresses critical environmental concerns.
A notable project by Studio Swine is the 'Micro-Energy' installation, which highlights the potential of small-scale energy solutions in urban settings. The design encourages users to reflect on their energy consumption habits while providing a visually engaging experience. This dual focus on art and functionality illustrates their forward-thinking design philosophy.