5.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism. 5.1.2 Write TWO separate essays (at least ONE page each) in which you discuss the social conscious work of the South African contemporary designer/design group AND ONE international contemporary designer/design group. Refer to the following in your discussion: - The name of the designer or design group - The general aims and characteristics of the designer, explaining how sociocultural concerns are addressed. Analyse ONE example to support your statements. You may NOT refer to any designers/design groups that you have discussed previously or design examples used in this question paper.

NSC Design Influencing Factors: 5.1 Discuss how the message of t

5.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism - NSC Design - Question 5 - 2021 - Paper 1

Question 5

5.1-Discuss-how-the-message-of-the-poster-campaign-in-FIGURE-J-above-is-communicated-by-referring-to-the-designer's-use-of-layout-and-symbolism-NSC Design-Question 5-2021-Paper 1.png

5.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism. 5.1.2 Write TWO sep... show full transcript

Worked Solution & Example Answer:5.1 Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism - NSC Design - Question 5 - 2021 - Paper 1

Step 1

Discuss how the message of the poster campaign in FIGURE J above is communicated by referring to the designer's use of layout and symbolism.

96%

114 rated

Answer

The poster campaign depicted in FIGURE J conveys a powerful message about the dangers of excessive alcohol consumption. The design uses impactful layout techniques and symbolism to evoke both awareness and a sense of responsibility among viewers.

Use of Layout: The arrangement of elements in the poster is critical. The central image of a beer mug serves as the focal point, drawing immediate attention. Surrounding text, such as 'Please Don't,' is strategically placed to ensure it contrasts with the imagery. This high contrast not only enhances readability but also emphasizes the urgency of the message, compelling the viewer to reconsider their drinking habits.

Symbolism: Symbolism plays a pivotal role in the poster’s impact. The beer mug symbolizes leisure and enjoyment but is juxtaposed with a serious warning, reinforcing the message that drinking can lead to unpleasant consequences. Moreover, the visual representation of a woman’s face within the beer illustrates the emotional toll and societal impact of alcohol abuse, creating a poignant reminder of the broader implications beyond personal choice.

The combination of these elements effectively communicates the designer's intent, making the viewer not just an observer, but also emotionally involved in the conversation around responsible drinking.

Step 2

Write TWO separate essays (at least ONE page each) in which you discuss the social conscious work of the South African contemporary designer/design group AND ONE international contemporary designer/design group.

99%

104 rated

Answer

South African Designer: Tutu Teitar

Tutu Teitar is a well-known South African designer whose work reflects a deep commitment to social change and environmental sustainability. He utilizes traditional patterns and methods in his design process, promoting the rich cultural heritage of South Africa while addressing contemporary issues such as poverty and inequality.

Teitar's designs often incorporate locally sourced materials, which not only supports community artisans but also helps to foster economic growth within underprivileged areas. For example, his collaboration with local weavers to create textiles intricately combines traditional craft techniques with modern aesthetics. This approach not only preserves heritage but also empowers local women, providing them with fair wages and a platform for their creative expressions.

International Designer: Philippe Starck

Philippe Starck is a French designer internationally recognized for his innovative and functional designs. His projects often emphasize sustainability, blending aesthetics with ecological considerations.

Starck’s work on the Alessi Kettle is an example of his commitment to reducing environmental impact while maintaining high design standards. The kettle uses recyclable materials and encourages energy efficiency in its users. Additionally, his design philosophy often challenges conventional notions of product design by incorporating functionality with playful elements, thus inviting users to engage with everyday objects in a meaningful way.

In studying both designers, it is clear how design can transcend mere aesthetics and become a powerful tool for social change and environmental stewardship.