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Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign - NSC Design - Question 5 - 2020 - Paper 1
Question 5
Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign. You are the lead designer at a design agency. Describe a billboard th... show full transcript
Worked Solution & Example Answer:Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign - NSC Design - Question 5 - 2020 - Paper 1
Step 1
Discuss how shock tactic imagery is used in FIGURE K to highlight the message of the campaign.
Answer
Shock tactic imagery serves to evoke strong emotional responses in viewers, which can heighten awareness of serious issues such as landmines in FIGURE K. In this campaign, graphic visuals depict the dangers and aftermath of landmines, compelling the audience to confront the harsh realities faced by those affected. The use of contrasting colors and disturbing imagery reinforces the urgency of the message, making it difficult for the viewers to ignore the implications of the issue, thus encouraging them to act.
Step 2
You are the lead designer at a design agency. Describe a billboard that you could design to address a social problem in your community using shock tactics.
Answer
As the lead designer, I would create a billboard addressing the issue of domestic violence. The design would feature a stark image of a shattered home, with a dark, shadowy figure in the background symbolizing the abuser. Overlaying this image would be a striking caption: 'Silence is Deadly.' The use of stark black and white colors would draw attention and provoke thought, encouraging viewers to seek help or speak out against domestic violence. Additionally, contact information for local support services would be included, emphasizing the billboard’s functional role beyond mere shock value.
Step 3
Write TWO separate essays (at least ONE page each) in which you discuss the work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group who address sociocultural issues in their work.
Answer
Essay on South African Designer
Name of Designer and Design
Designer: Dokter and Misses
Design: Contemporary Furniture
The Sociocultural Issue Addressed
The sociocultural issue addressed by Dokter and Misses revolves around the preservation and celebration of African heritage through contemporary design.
Analysis of the Design
Dokter and Misses incorporates traditional patterns and motifs in their contemporary furniture designs, creating products that are both functional and culturally resonant. These designs not only provide aesthetic appeal but also serve as a medium to tell stories about African culture and craftsmanship. The pieces often blend modern aesthetics with traditional methods, creating a dialogue that highlights the importance of cultural heritage in modern settings.
Essay on International Designer
Name of Designer and Design
Designer: Tutu Tuslar
Design: Mobile Clinic Initiative
The Sociocultural Issue Addressed
The mobile clinic addresses the accessibility of healthcare in remote areas of South Africa, particularly for women and children who often go without necessary health services.
Analysis of the Design
The design of the mobile clinic is bright and inviting, aiming to destigmatize healthcare access and make it approachable. By utilizing sustainable materials and a well-thought-out layout, the initiative ensures its functionality while also being community-oriented. This design aids in breaking the barriers that prevent people, especially marginalized groups, from receiving necessary medical attention.