Photo AI
5.1.1 Explain how the social message in the posters in FIGURE J is communicated - NSC Design - Question 5 - 2018 - Paper 1
Question 5
5.1.1 Explain how the social message in the posters in FIGURE J is communicated. Refer to the following: - Use of imagery - Colour - Use of juxtaposition 5.1.2 Wri... show full transcript
Worked Solution & Example Answer:5.1.1 Explain how the social message in the posters in FIGURE J is communicated - NSC Design - Question 5 - 2018 - Paper 1
Step 1
Use of imagery
Answer
The social message in the posters is effectively conveyed through powerful imagery that portrays stark realities. The use of human figures in distress signals the audience's emotional response. The contrast between the models and the advertised products emphasizes consumerism while raising awareness of the issues depicted.
Step 2
Step 3
Use of juxtaposition
Answer
The juxtaposition of the lavish products with the dire circumstances of the individuals in the posters highlights the disparity in society. This contrast critiques consumer culture and challenges viewers to reflect on their own consumption habits in light of social responsibility.
Step 4
Aims that relate to the concept of sociocultural design
Answer
One South African designer is Lumkani, which focuses on providing affordable fire safety solutions to communities affected by frequent fires. Their aim is to improve living conditions and raise awareness about fire hazards. On an international level, the designer LifeStraw creates portable water filters, promoting access to clean drinking water in underserved populations, thus addressing health and safety issues.
Step 5
Name and discuss a designer/design group and ONE of his/her/their products that reflects social responsibility
Answer
Lumkani provides a fire alarm system designed to be affordable for low-income households. Their product not only alerts communities to danger but also signifies a commitment to societal well-being by reducing fire risks.