QUESTION 3: ANALYSING AN ADVERTISEMENT Study the advertisement (TEXT D) below and answer the set questions - NSC English FAL - Question 3 - 2021 - Paper 1

One literary device present in the advertisement is alliteration, seen in the use of phrases like 'Captain Crisp' and 'The Incredible Hake.' This technique adds a catchy quality to the names of the fish fingers, making them more memorable to potential consumers.

Fish fingers are made from fish that is harvested from the sea. This emphasizes the product's origin and highlights its connection to natural seafood sources.

The phrase 'Big on Brain power' suggests that the product is rich in nutrients, particularly Omega-3 fatty acids, which are known to support brain health. It implies that consuming these fish fingers can contribute positively to cognitive function.

In the advertisement, fish fingers are personified as superheroes. Characters such as 'Incredible Hake,' 'Captain Crisp,' and 'Omega Mind' are depicted as entities that assist mothers in providing meals that are both tasty and nutritious. This personification helps create an engaging narrative for the product, suggesting fun and health benefits.

The number 24 indicates the number of fish finger portions present in the box. This specification likely communicates the value offered to consumers, suggesting ample servings for family meals.

Yes, the advertisement appeals to parents, particularly those who are concerned about nutrition. It clearly highlights the health benefits of fish fingers, noting their protein and Omega-3 content, which are specifically mentioned as beneficial for children. This approach aligns with parents' desires to provide healthy food options for their kids.